Developing Your $elling Point$

June 11, 2010


Imagine you are an advertising executive assigned the task of getting people to try a new soft drink. Before you pitched the product to consumers, chances are you’d examine the item carefully. How does it taste? Is it lower in calories than other beverages? What features distinguish it from other drinks?

The process is much the same for job seekers — only this time you are both the marketer and the product being peddled. Before trying to “sell” yourself to prospective employers, it is worth taking time to evaluate your attributes and the best ways they can be presented.

Read Beth Braccio Hering’s Full Story at:


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